To help shift the narrative that walnuts belong in the produce aisle, we partnered with our fabrication team to designed a large-scale activation inspired by a classic farmers market — bringing California Walnuts out of the pantry and into a fresh, vibrant setting where they truly belong. Guests strolled through market-style stalls and sampled walnuts onsite, experiencing firsthand just how versatile, fresh, and produce-worthy this humble nut really is.
California Walnuts