We brought MacKenzie-Childs, Wet Brush, and Goody together for a playful, hands-on brand experience that let guests test, style, and take home their new hair favorites. A "Ring for Great Hair" wall anchored the space, paired with a branded claw machine stocked with Goody hair ties for guests to try their luck. On-site hairstylists gave guests real-time touch-ups, while a gifting suite — complete with live engraving — let everyone walk away with their very own customized Wet Brush.

Mackenzie Childs x Wet Brush & Goody

Brand Activation